Meet Our Founders
LORETTE ALFANDARY — CO-FOUNDER & MARKETING PARTNER
DOUBLE EXPERIENCE BRANDS / MANUFACTURERS - COSMETICS INDUSTRY
International Beauty Matchmaker – Beauty Luxury & Mass
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20+ years of experience bridging brands and manufacturers.
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Expertise: product innovation, marketing strategy, international sourcing, market insights, and industrial alignment.
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Previous experience: YSL Beauté (6 years), Coty (11 years), KDC/One Alkos Group & Fiabila (4 years).
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Approach: “I am your committed Product Innovation Collaborator.”
Mission: Transform ideas into business opportunities and accelerate collaboration between brands and industrial partners.
IVA SANTAGADA CALECA — CO-FOUNDER & COMMERCIAL PARTNER
GLOBAL BUSINESS CONNECTOR - BEAUTY, LUXURY & INDUSTRIAL SECTOR
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20+ years of experience building and expanding brands across international markets.
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Expertise: market development, global distribution, strategic positioning, commercial growth, and international partnerships.
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Previous experience: LVMH – Parfums Christian Dior, L’Oréal, Coty, and industrial partners across Europe.
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Approach: “I am your committed Strategic Connector, transforming market insights into actionable growth”.
Mission: Build bridges between brands, distributors and markets, turning potential into sustainable business growth and long-term collaborations.